8 Principles to Good Web Design

When creating a website for your business, it is important to ensure that it is designed to keep potential clients on the page and not bore them away. There are many principles such as color scheme, accessibility and functionality that define your site. It is important to make sure these principles are accounted for to ensure a good user experience.
Whether you are making sales, collecting leads, or providing information about you company, a good web design will be the difference between accomplishing these goals and not. Let’s discuss some of these principles in detail and go over some ways we can optimize a website to make these principles work for us.


It is important to convey the message that you intend to send with your website. If you want to make sales, it might suit you to use enticing marketing tactics to get people looking at, and purchasing, your products. Researching other websites in your industry is a great way to find trends in how those websites are designed. Be mindful of how your site is set up and the kind of information you display on your website.


Color scheme, typography and visuals are all import design factors that you must align with your branding to build a clear and concise website that fulfills its purpose. Be sure that your color scheme is simple and aesthetic. You want to choose colors that are appealing and, if possible, relate to your brand.  Your website’s color scheme should be a most 5 colors, else customers might find your site displeasing and leave. A beautiful website will keep visitors on the page and have a higher chance converting them to clients. Your typography is very important when it comes to your design. The right size and font style are key components to your brand and should be conveyed properly on your website. Large text on a website can sometimes take up too much space on your website. Ensure that your text is big enough to read but also small enough to take up minimal space on your web page. Visuals can be very useful when designing a website. Animations, videos, or interactive contact are extremely enticing and will surely entertain your website visitors and more than likely keep them on the page.


Your site should be easy to navigate for everyone. The content should all be easily accessible and easy to find. A website should follow the 3 click rule. The 3 click rule is a rule that states that if a user cannot find what they are looking for in 3 clicks, they will likely get frustrated and leave. Be sure to give a few clear avenues to the main content of your website. An easily navigated website will aid in making transactions and capturing leads.

4. SEO Friendly

Without knowing much about SEO, you can still perform it simply by practicing good web design tactics. Make sure you use proper grammar on your website and that you mention your service or business in the first paragraph of your site. Make good use of header tags as well. You should have no more than one H1 tag per page as well as make sure to use H2 and H3 tags in an organized fashion.

Website Content

A good website has enticing content that will grab your audience and hold their attention. It is important to include descriptive content such as video and slide shows to display examples of your work and services. Be sure to include pictures and text that clearly describes your brand and your purpose.


Accessibility is extremely important when it comes to web design. Your website needs to be accessible to anyone including those with visual and audial impairments. If it is not, you could potentially be sued. Be sure to use image alt tags with your images to clearly describe what they are. Use text large enough to be read and make sure to use proper language.

Mobile and Tablet Friendly

Make sure to use responsive web design. Many people currently visit websites from their phones or tablets, so it is important to make sure that your site is responsive enough to reformat to such device widths. There are many website builders and plugins that can aid in making your website mobile and tables friendly.

Page Loading

Today, information is available to everyone at the click of a button. Information needs to be readily available. Due to this demand, it is important that your site loading time is extremely low. If someone is waiting even more than a few seconds for your site to load, they will most likely leave. If you are having trouble with loading times, services like Cloudflare and other DNS solutions are great for delivering content quickly. You can also decrease loading times by minifying your images, CSS and JavaScript. There are some plugins you can use that will do this automatically for you.


There are many factors that come into play when it comes to your web design. You must make these principles work for you or you will have a hard time obtaining and keeping traffic on your website. If you work on these 8 principles, you are sure to do yourself and your customers a great favor.